Fashion forward, business focused. “

Pic: Sami Benhammou

What I love the most is connecting the right people to the right resources so they can reach their objectives.

I thrive in managing all « unforeseen » sides of a project because it is simply what leads to success! My obsession is to deliver tale-to-scale solutions that obtain the right sales performances or notoriety through fashion-forward concepts with an authentic artistic approach.

After finishing my Master in international trade at UPEC, I studied fashion and textile forecasting at the Central Saint Martins and attended a masterclass at La Sorbonne Paris in Intercultural Negotiation. I have more than fifteen years’ experience in the fashion and trend forecasting industries including pioneer trend offices such as Nelly Rodi, WGSN, Trendstop, etc.

As a creative entrepreneur, I ran my own creative agency and developed a strong understanding of the fashion design market. I also have wide experience in event production, business strategies, trend, market analysis and media content creation.

As an Art Director, I had the opportunity to drive ad campaigns and exhibitions with prestigious customers and venues. I have dealt with brand strategy development, from digital to retail space, including web and retail launch.

Today, I gladly define myself as the solution nerd who will bring you to where you wish to be, supported by a great talent and partner network I developed worldwide over the years.